• Ginger Hohm

5 Reasons Why You Should Create a Real Estate Video

Updated: Jul 17, 2019

Videos are a powerful and efficient way to communicate. Powerful because they play to a persons emotion with imagery and music. Efficient in that you can creatively communicate a lot of information in a short amount of time.

  1. It brings your property to life. Gone are the days of just using photographs. People want to see water running, doors opening and sweeping views only available with the use of a drone. Adding a beautiful music track and voiceover to the project makes the experience very emotional.

  2. It sets you apart from your competition. If you work anywhere near the Bay Area in Northern California you know exactly how tough the real estate market can be. Video production is fairly new. If you haven't yet added it to your arsenal, I guarantee you've missed a listing because someone else promised a well-produced video.

  3. You get more views. Like it or not, technology is growing at break-neck speed. People no longer depend on their realtor to drive them around to see property. People are more proactive than ever with the use of smartphone apps and robust websites. Your listing will stand out when potential buyers can easily click on a link that takes them through the property.

  4. It widens your market footprint. One video we created in El Sobrante attracted its buyer from San Francisco. Another property we captured in San Francisco attracted a buyer from the South Bay. Video opens the door to potential buyers far outside your local market.

  5. It drives up bids. It's not rocket science. The more people viewing your property in a highly competitive market means stronger interest which will translate to higher bids.

The reason you create flyers, take pictures and stage a home is to help potential buyers see themselves living in that property. Video production takes all of that to the next level by making your property available to anyone with a smartphone.

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